Personal Training Business Sales Tip: Google Analytics
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So you have a new website set up, but how do you know if anyone is looking at it?
Well, the people at Google provide a great resource called Google Analytics.
The online tool allows you to track everything from, site traffic, which pages on your site people are looking at,
and even how long they are spending on each page, and those are just the basic stats.
If you head to google.com/analytics, there are a huge number of free analytics options to choose from and all are explained in an easy to follow format.
Remember, there is no point having a website it no one is looking at it, so your first step after setting up your website, should be to track its performance and then the next step is developing a marketing campaign to drive traffic to your website, but that is whole other video!
So if you don’t have analytics set up, shift it to the top of your business to do list and make sure your website is getting the attention it deserves.
2 Comments
Chantal
Thanks Mel, totally agree. It is such a great business resource and I find the more you use it, the more valuable information you find.
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A great tip Chantal, and such an important one. Even if you don’t know what all the data in Google Analytics means initially, at least having it installed means that the historical data will be there when you’re ready to look at it.