When it comes to marketing your business, relevant and low-cost options may be closer than you think!
Here are a few things to consider.
Where is your business located?
Are you taking advantage of its location?
If you’re on a busy road then do you advertise in the studio window?
If you train at the local park, do you always wear branded clothing and have an A-Frame sign out when your training?
what about if you’re a Mobile PT? Do you have signage and a phone number / website address on your car?
How about if you work in a busy shopping center? Have you placed flyers on the community notice board or advertised in the shopping center newsletter or catalogue?
All of these are simple and easy to execute ways of getting your name, business, brand and offer out to the market.
So at least once a quarter, have a look at the environment you work in and make sure you are maximizing the opportunity for advertising and promoting your business.