Creating a profitable business isn’t always about getting new customers, sometimes you need to take the difficult task of getting rid of the bad apples.
What I’m saying is, there needs to come a time when you stop training break-even or ‘C’ list customers.
The truth of the matter is, if you stop marketing to unprofitable customers, you have more time and resources for customers who actually grow your business.
What’s the definition of a ‘bad apple’?
Think about the clients who, don’t show up to sessions, make excuses for not achieving results, zap you of your energy through their negativity or use you constantly as a free information resource.
So maybe its time to take a detailed look at your customer database, clean up where you need to, and focus on marketing to the customers that really count.