Why is it that so many PT websites and flyers are filled with information all about the owner?
The truth is, when someone reads your marketing material, they want to know what YOU can do for THEM.
They want to hear that you’re going to help them, lose weight, get stronger, look leaner or run faster.
The question they are asking is: “What’s in it for me’ and THAT is the question you need to answer — way before you start sprouting off a long list of your PT qualifications!
So take the time to review your existing marketing collateral, if you’re spending more time talking about yourself, then what’s in it for your potential customers, then maybe its time for a content re-write!